Phúc Tea milk tea franchise.
All-in stores from 197.4M VND.
9 years, 170+ stores, 3 countries. Phúc Tea gives you a proven operating system: open an all-in store from tea cart to flagship, or invest from 50M VND without running a store. You don't build from scratch, you continue a model that already works.
I want to open my own store
- Tea Cart 197.4M · Compact 350-385M · Flagship 600M-1B VND
- Includes ingredients for the first 3-5 days of sales
- Not included: rent and the rental deposit
I want to invest, not run a store
- 10-12% a year, paid quarterly · principal back after 24 months
- Phúc Tea runs everything
- An investment cooperation contract, not a bank deposit
Pick the model that fits your capital & ambition.
Each price is an all-in package: franchise fee, ingredients for the first 3-5 days of sales (28.5M VND for the Tea Cart, 40M VND for Compact and Flagship), a 10M VND deposit (refunded at the end of the contract) and 1 year of advertising costs for the store. Not included: rent and the rental deposit.
Tea Cart
- Includes ingredients for the first 3-5 days of sales
- Not included: rent and the rental deposit
- Area 4-16m² · fully mobile
- 2-3 staff · 7-10 day installation · opens about 33 days after you have a site
- Expected payback 6-9 months
Compact
- Includes ingredients for the first 3-5 days of sales
- Not included: rent and the rental deposit
- Next Gen version (3D Happi Dear signage): 430.4M VND all-in
- Area 25-40m² · grab-and-go format
- 4-8 staff · 2-3 week installation · opens about 33 days after you have a site
- Expected payback 9-12 months
Flagship
- Includes ingredients for the first 3-5 days of sales
- Not included: rent and the rental deposit
- Area ≥200m² · premium experience
- 10-15 staff (shift rotation) · 5-8 week installation · opens about 8 weeks after you have a site
- Revenue and payback: modelled for your site during consultation
Want to join but don't want to run it?
Financial investment
- 10-12% annual return, paid quarterly · principal returned after 24 months
- Like a savings deposit - no operating required
- Phúc Tea handles all operations
- This is an investment cooperation contract with the company, not a bank deposit, and is not covered by deposit insurance.
- Many customers have already joined
Managed operation
- Available only in Ho Chi Minh City and Can Tho
- Partner invests, the Phúc Tea team operates
- Phúc Tea runs day-to-day operations for you
- You keep 100% of profits after a small management fee
The numbers, clearly.
Reference figures from a system of 170+ stores. Actual results depend on location, premises, staff and how the store is run.
| Criteria | Tea Cart | Compact | Flagship |
|---|---|---|---|
| All-in package | 197.4M VND | 350-385M VND | 600M-1B VND |
| Not included | Rent and the rental deposit | ||
| Area | 4-16m² | 25-40m² | ≥200m² |
| Staff | 2-3 people | 4-8 people | 10-15 people |
| Installation time | 7-10 days | 2-3 weeks | 5-8 weeks |
| From securing a site to opening | About 33 days | About 33 days | About 8 weeks |
| Expected payback | 6-9 months | 9-12 months | Depends on scale, modelled for you during consultation |
| Royalty fee | 5% of revenue (VAT included) | ||
Installation is the build-out and equipment fit, counted from when you have a site. The time to opening also covers contract signing, construction, training and opening marketing.
After year one, what do you pay?
The all-in price covers the franchise fee for the first year (Flagship: 3 years) and one year of advertising. After that, the recurring items below apply equally to every partner.
| Item | Amount | Notes |
|---|---|---|
| Royalty fee | 5% of monthly revenue | VAT included, the same for all 3 models. Funds new-drink R&D, network marketing, training and quality audits. |
| Brand renewal fee | 2M VND/year | 6M VND/year when a new store drawing is needed. |
| Marketing fee | 2M VND/month | From year 2, once the first-year advertising package is used. |
| Sales software | 250,000 VND/month | POS, revenue reports and delivery-app connection. |
A menu customers come back for every week.
60+ drinks made fresh every day: milk tea, fruit tea, matcha, chocolate and coffee. Prices run 24,000 - 27,000 VND depending on the store, affordable for students, factory workers and families in small towns and big cities alike. New seasonal drinks keep giving customers a reason to return.
Run the numbers yourself.
Eight free tools to answer the biggest questions before you decide - no call needed. Figures are based on the Vietnam market.
When do you break even?
Drag a few numbers - see monthly profit, payback time and how many cups a day you need to sell.
Open calculatorWhich model fits you?
5 quick questions about capital, time and goals - get the best fit among 3 store models and 2 investment routes.
Take the quizDoes your site have potential?
Self-score 8 criteria from the Phúc Tea survey standard for a quick read on the location you have in mind.
Check it nowCompare models side by side
Put 2-3 models next to each other - capital, revenue, payback and the differences that matter.
Compare nowWhere should idle money go?
Savings, Phúc Tea investment and running your own store - compared honestly over 24 months.
See the comparisonIs your area still open?
Pick your province - see its recruitment status right away and how to reserve your area within 24h.
Check your areaYour 9-day opening
See the real opening playbook: 4 go/no-go gates, staff certified before serving, measured results.
See the journeyBook a consultation
Pick a day and time that suits you - evenings included - and the team calls exactly then.
Book a slotYou won't be missing a thing.
From the day you sign the contract until the store runs smoothly, Phúc Tea is with you through both phases.
- Advice on choosing the model that fits your capital & goals
- Location survey, assessment and site scoring
- Store design & construction to the standard brand identity
- Machinery, equipment and a fully set-up preparation bar
- Handover of recipes + standard portioning for the whole menu
- Training in preparation, operations & service for owner + staff
- Point-of-sale (POS) software setup + delivery app integration
- Opening ingredient package + opening marketing plan
- The Phúc Tea team on-site, alongside you on opening day
- Stable ingredient supply at stable, system-wide prices
- R&D of new seasonal & trend-based items, quarterly menu updates
- Ongoing marketing support: campaigns, print materials, system-wide promotions
- Periodic refresher & advanced skills training
- Scheduled quality & operations monitoring
- Fast issue resolution via hotline & a dedicated team
- Continuous updates to processes, SOPs and operating documents
You are well prepared before you open.
5-10 days of training
By model: Tea Cart 5 days, Compact 7 days, Flagship 10 days. Drink preparation by the recipe chart, cashier, stock, food safety and customer care.
A 9-day opening with 4 checkpoints
Before the first sale, every store passes 4 gates: setup and equipment · ingredients and stock · staff skills · local marketing. A store does not open until each gate is cleared.
4 support teams beside you
Marketing · Customer care · Supply chain · Operations. Each team owns a clear part of the work, with a named contact for partners.
Your site, analysed with you
Every site is analysed online and on the ground together with the partner before the lease is signed, using the SARUG criteria (Space, Accessibility, Reach, Users, Growth). Target rent: 3-8% of revenue.
Store count shows how fast a network grows. The share of partners opening a second store shows whether stores actually make it.
Phúc Tea internal data, based on all currently active partners.6 reasons this is a smart bubble tea investment.
- 1A Vietnamese brand of 9 years, 170+ stores. Already present in 3 countries - a model proven across multiple markets.
- 23 store models, 2 investment routes. From 50M VND to 1B VND - almost anyone can find a way in.
- 3Standardized operations. Processes, recipes, training - you receive them ready-made, no fumbling from scratch.
- 4On-site support. From site survey to opening day, and long-term partnership after that.
- 5An on-trend menu that suits young Vietnamese tastes. Easy to sell, with plenty of returning customers.
- 6The investment package already includes ingredients + first-year advertising. You're ready to run the moment you open.
From intent to opening - a 4-step process.
From securing a site to opening: about 33 days for the Tea Cart and Compact, about 8 weeks for the Flagship (installation itself takes 7-10 days, 2-3 weeks and 5-8 weeks).
Frequently asked questions.
How much capital do I need to open a Phúc Tea?
How long until I get my capital back?
How is the royalty fee calculated?
How far does the support go?
I've never worked in F&B - can I still open one?
Can I buy ingredients from outside?
Handshakes that became real.
From the first store in Can Tho to the international signing table at Franchise India - every contract is a real person who chose to build with Phúc Tea.
HappiTea is Phúc Tea's international brand - already operating in the Philippines and India. If you'd like to bring it to your market as a Master Franchise or Multi-Unit partner, start here.
Explore Global FranchiseLet's build your Phúc Tea.
Leave your details and the franchise team will reach out to advise on the right model and send investment details. No commitment, no pressure. Franchise hotline: 0932 199 440.