From Vietnam to India: HappiTea Launches in Hyderabad, Opens Doors for Regional Master Franchise Partners

HYDERABAD, INDIA - April 2026. HappiTea, the international brand of Vietnam's leading tea chain Phuc Tea, has officially landed in India. The brand's first store opened in Hyderabad on April 15, 2026, with two more stores following within the same month - a rapid three-store debut that marks one of the fastest market entries by a Vietnamese F&B brand into India.

The launch is led by FranGlobal, HappiTea's national Master Franchise partner for the entire Indian market. With Hyderabad as the launchpad, HappiTea and FranGlobal are now actively inviting Regional Master Franchise partners across other Indian states, as well as international investors looking to bring the brand to new countries.

A New Chapter in the Land of Chai

India is the spiritual home of tea. With over a billion cups of chai consumed every day, few markets understand tea culture more deeply. HappiTea's arrival is not about replacing chai - it is about adding a new chapter to it.

The brand brings a distinctly Vietnamese tea and coffee experience to India: signature milk teas crafted with premium tea leaves, fruit teas built around tropical Southeast Asian flavors, and Vietnamese-style coffee creations that have already won fans across global markets.

Why Hyderabad first? As one of India's fastest-growing metros and a leading technology hub, Hyderabad offers a young, internationally-minded consumer base. Gen Z and millennial professionals here are early adopters of global F&B trends, making the city an ideal first stop for a Vietnamese lifestyle brand entering India.

Beyond Bubble Tea: The Vietnamese Coffee Advantage

While HappiTea is best known in Vietnam for its tea menu, its international strategy is built on a broader insight: outside of Asia's traditional bubble tea markets, Vietnamese coffee has become one of the most powerful exports of Vietnamese F&B culture.

In India in particular, Vietnamese-style iced milk coffee, coconut coffee, and salted coffee have built a strong following over the last few years. Specialty cafes, social media food creators, and young urban consumers are increasingly familiar with - and enthusiastic about - the bold, sweet, condensed-milk-driven character of Vietnamese coffee.

HappiTea is leaning into this advantage. In international markets, the brand is positioned not only as a milk tea chain, but as a Vietnamese tea and coffee lifestyle brand. The Hyderabad menu reflects this dual focus:

• Signature Vietnamese milk teas with the original Phuc Tea recipes that built a loyal customer base across 170+ stores in Vietnam

• Fruit teas inspired by tropical Southeast Asian ingredients

• Vietnamese coffee creations including iced milk coffee (ca phe sua da), coconut coffee, and salted coffee

• Localized flavor adaptations designed for Indian palates and dietary preferences

This dual-pillar approach - tea and coffee - gives HappiTea two waves of momentum to ride at once: the global bubble tea boom, and the rapidly rising international interest in Vietnamese coffee.

The Brand Behind HappiTea: Phuc Tea, Vietnam

HappiTea is the international name of Phuc Tea, one of Vietnam's most recognized tea chains. The story began in 2017 with a single tea cart in Can Tho, a city in the Mekong Delta of southern Vietnam. Nine years later, Phuc Tea operates more than 170 stores across Vietnam, with a brand built around a simple promise: spreading happiness, one cup at a time.

The international name reflects that promise directly. "Happi" carries the meaning of "Happy", while "Phuc" in Vietnamese itself means happiness, fortune, and blessing. HappiTea is, in every language, a happiness brand.

The decision to open three stores in Hyderabad within a single month is more than a marketing milestone. It is a signal of operational readiness: a Master Franchise partner with the discipline and resources to execute at scale, supported by a brand whose systems have been refined over nearly a decade and across 170+ Vietnamese locations.

Powered by the Go Global Ecosystem

HappiTea's journey into India - and into the world - is supported by the Go Global Ecosystem, led by Ms. Nguyen Phi Van, one of Vietnam's most respected voices on franchising and international business expansion.

Through Go Global, Vietnamese brands gain access to a structured pathway for international growth: market intelligence, partner matching, legal and operational frameworks, and the kind of cross-border experience that early-stage international expansion rarely has on its own.

For HappiTea, joining the Go Global Ecosystem has meant the difference between exporting a brand and exporting it well. The team at Phuc Tea has expressed deep gratitude to Ms. Nguyen Phi Van and the Go Global community for their mentorship, for opening doors into new markets, and for championing the rise of Vietnamese F&B brands on the world stage.

The HappiTea India launch is, in many ways, a shared milestone for the entire ecosystem of Vietnamese brands going global.

A Master Franchise Built for Scale: FranGlobal and Regional Partners

In India, HappiTea is operating through a tiered franchise structure designed for sustainable, region-by-region growth.

• FranGlobal holds the national Master Franchise for the Indian market, responsible for brand stewardship, supply chain, training infrastructure, and partner development across the country.

• Regional Master Franchise partners are now being appointed for individual states or metropolitan regions. These partners will lead store development, local operations, and sub-franchise expansion within their territory.

Who is the ideal Regional Master Franchise partner?

• Established business groups or experienced F&B / retail operators in India

• Strong local network for prime location sourcing

• Capital capacity to develop a multi-store network within their region

• Long-term commitment to building a Vietnamese lifestyle brand in their market

Regional partners receive the full HappiTea operating system: brand IP, recipes, supply chain access, store design, training programs, and ongoing marketing support - delivered through FranGlobal at the national level.

International Franchise Opportunities Beyond India

India is not HappiTea's first international market. In December 2023, the brand signed its first overseas Master Franchise agreement in the Philippines, with the first Manila store opening in July 2024.

With India now active and the Philippines expanding, HappiTea is open to conversations with Master Franchise partners in additional countries, particularly across South Asia, Southeast Asia, and the Middle East. The long-term vision is clear: to become the leading Vietnamese tea and coffee brand in Asia by 2030.

Visit Us in Hyderabad

For consumers in Hyderabad, HappiTea is open and ready to serve. The three stores opening across April 2026 are the first opportunity in India to experience Vietnamese tea and coffee culture under one roof - a small piece of Vietnam in the heart of Hyderabad.

For investors and operators looking to bring HappiTea to their region or country, the door is now open.

Connect with HappiTea

• Franchise inquiries (international & regional India): franchise@phuctea.com.vn

• Website: phuctea.com.vn

• General hotline (Vietnam): +84 1900 9215

From a single tea cart in Can Tho to the streets of Hyderabad, HappiTea's journey has always been about one thing: spreading happiness, one cup at a time. With FranGlobal as its national partner in India and the Go Global Ecosystem behind it, the brand is just getting started.

Happiness, it turns out, travels well.