HappiTea Opens 2nd Store in Hyderabad – Vietnamese Tea & Coffee Continues Its India Journey
- Jun 12
- 5 min read
HYDERABAD, INDIA. Continuing the India market expansion that began earlier in 2026, HappiTea — the international brand of Vietnam's leading bubble tea chain Phuc Tea — has officially opened its 2nd Hyderabad store in the central Begumpet area. This is a small but meaningful milestone: it shows that the story of authentic Vietnamese tea and coffee is not only reaching India, but growing systematically in the country considered the spiritual home of tea.
HappiTea's 2nd Hyderabad Store – Begumpet
📍 Address: Ground Floor, 6-3-1177/278, Hussain Nagar Colony, BD Colony, Kundanbagh Colony, Begumpet, Hyderabad, Telangana 500016, India
🏷 Tagline: "Authentic Vietnamese coffee & tea"
🛒 Format: Take Away + dine-in (with in-store seating)
The store is located in Begumpet — one of the most vibrant central neighborhoods in Hyderabad, with convenient access to Rajiv Gandhi International Airport, major arterial roads, and several upscale residential areas. This is an ideal location for HappiTea to simultaneously reach three core customer segments: young Hyderabadis, tech professionals, and international visitors stopping by this tech-hub city.
The Space – A Slice of Vietnam in the Heart of Hyderabad
The most striking thing when stepping into HappiTea Begumpet isn't the menu — it's the atmosphere. From the storefront alone, the signature yellow-and-green HAPPITEA signage paired with the adorable HappiTea deer logo makes its identity clear. The tagline "Authentic Vietnamese coffee & tea" sits prominently below the logo — a quiet declaration: this isn't just another bubble tea shop; this is a piece of Vietnam.
Vietnamese-Inspired Design – Refined for the Indian Market
Inside, the space is crafted in a tropical Vietnamese style modernized to suit Hyderabadi aesthetic sensibilities:
Natural rattan pendant lights — evoking Southeast Asian craft heritage
Banana leaf wall mural in green — a signature HappiTea visual
The bold yellow HAPPITEA service counter — brand tone, instantly recognizable
Cozy seating area — wooden chairs and indoor plants create a "sitting in a Saigon café" feel
Photo frames on the wall — vignettes of Vietnamese drinking culture: afternoon tea, iced milk coffee
A design that intentionally doesn't try to feel "exotic" — instead inviting Hyderabad locals into a friendly, comfortable space that reveals its Vietnamese roots in the details.
Menu – Two Pillars: Vietnamese Tea & Vietnamese Coffee
HappiTea Hyderabad isn't just another bubble tea chain — it's a Vietnamese tea and coffee lifestyle brand. This is the key differentiation from other bubble tea concepts emerging across India.
🥤 HAPPI Collection – Signature Bubble Tea
Happi Chocolate Milk – Full Topping chocolate milk tea
Happi Taro Milk – taro milk tea
Happi Matcha Milk Tea – premium matcha
All crafted from premium tea leaves + the original Phuc Tea recipe, refined across 165+ stores in Vietnam
🍓 FRUIT TEA – Bold Flavor, Refreshing, Revitalized
Peach Tea, Lemon Tea, Strawberry Tea – fruit teas inspired by tropical Southeast Asian ingredients
Positioning: bold flavor + refreshing + revitalizing — the exact vibe Hyderabad's young crowd is reaching for
☕ Vietnamese Coffee – HappiTea's Unique Advantage in India
This is HappiTea's secret weapon in India. While bubble tea takes time for Indian consumers to grow accustomed to, Vietnamese coffee already has a passionate fanbase across major Indian cities:
Cà phê sữa đá (Iced Milk Coffee) – bold, sweetened with condensed milk, Saigon-style
Coconut Coffee – sweet, refreshing, hugely popular with young Indians
Salt Coffee – a trend currently going viral on global F&B content
This two-pillar approach allows HappiTea to ride both waves at once: the global bubble tea boom and the rising interest in Vietnamese coffee worldwide.
Why Continue Expanding in Hyderabad?
Hyderabad is not a random choice. It is one of India's fastest-growing metropolitan cities and a leading technology hub (HITEC City — home to Microsoft, Google, Amazon, Meta, and more).
Factors that make Hyderabad an ideal market for HappiTea:
✔ Young, internationally-minded customer base — Hyderabad's Gen Z and millennials are early adopters of global F&B trends
✔ High density of tech & startup culture — strong café and coworking traditions → Vietnamese coffee has room to shine
✔ Diverse palate — Hyderabad is a fusion food city; locals are open to new flavors
✔ Strong master franchise partner — FranGlobal has demonstrated the ability to execute at scale
Opening a second store just months after the initial launch is a clear signal: HappiTea isn't just "landing" in India — it's expanding systematically.
The Brand Behind HappiTea: Phuc Tea, Vietnam
HappiTea is the international name of Phuc Tea — one of the most recognized bubble tea chains in Vietnam. The story began in 2017 with a small pushcart in Can Tho, a city in the Mekong Delta. Nine years later, Phuc Tea operates 165+ stores in Vietnam — built around a simple promise: spreading happiness, one cup at a time.
The international name reflects that promise directly. "Happi" carries the meaning of "Happy", while "Phuc" in Vietnamese also means happiness, luck, and blessing. HappiTea, in every language, is a brand of happiness.
Master Franchise Structure: FranGlobal and Regional Partners
In India, HappiTea operates through a multi-tier franchise structure:
FranGlobal holds the role of National Master Franchise for the entire Indian market — responsible for brand management, supply chain, training infrastructure, and partner development across the country.
Regional Master Franchise partners are being recruited for specific states or metropolitan zones — leading store development, local operations, and sub-franchising within their region.
Who is an ideal Regional Master Franchise partner?
An established business group or experienced F&B / retail operator in India
Strong local network for securing prime real estate
Financial capacity to develop a multi-store chain within their region
Long-term commitment to building a Vietnamese lifestyle brand in their local market
Backed by the Go Global Ecosystem
HappiTea's journey into India — and into the world — is backed by the Go Global Ecosystem, led by Ms. Nguyen Phi Van — one of Vietnam's most respected voices in franchising and international business expansion.
Through Go Global, Vietnamese brands access a structured roadmap for international development: market research, partner matching, legal and operational frameworks, and the cross-border expertise that few brands have on their own during initial international expansion.
The Phuc Tea team extends deep gratitude to Ms. Nguyen Phi Van and the Go Global community — for the guidance, the doors opened in new markets, and the companionship along this wave of Vietnamese F&B brands going global.
Visit HappiTea Hyderabad Begumpet
For customers in Hyderabad — this 2nd store offers a more convenient option if you live or work in Begumpet, Kundanbagh Colony, or BD Colony, or pass through this area daily en route to HITEC City or the airport.
📍 Address: Ground Floor, 6-3-1177/278, Hussain Nagar Colony, BD Colony, Kundanbagh Colony, Begumpet, Hyderabad, Telangana 500016, India
🏷 Tagline: "Authentic Vietnamese coffee & tea"
Franchise & Partnership Inquiries
With India officially live and expanding, HappiTea is ready to engage with Master Franchise partners across other Indian states and metropolitan zones — particularly Mumbai, Bangalore, Delhi NCR, Pune, and Chennai — as well as partners in other countries across South Asia, Southeast Asia, and the Middle East.
The long-term vision is clear: to become the #1 Vietnamese tea and coffee brand in Asia by 2030.
📧 Franchise inquiries (international & regional India): franchise@phuctea.com.vn
🌐 Website: phuctea.com.vn
📞 Hotline (Vietnam): +84 1900 9215
From a small pushcart in Can Tho to a second store in Begumpet — HappiTea's journey has always centered on one thing: spreading happiness, one cup at a time. With FranGlobal as the national partner in India and the Go Global Ecosystem standing behind, the brand is just beginning its next chapter.
Happiness, it turns out, can travel a very long way.
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